GIP began as nothing more than a saying – Get It Poppin. As the years went by, the GIP founders tried to harness the Get It Poppin mentality more and more. Today, the squad works to spread the lifestyle as much as possible, using fly clothes to lead the way. Really, everybody can Get It Poppin by doing what they love and repping it proudly. Every purchase supports a brand built on friends, style and three important letters. Thanks for visiting the website, and keep on getting it poppin.